We picked up that nostalgia is a strong consumer need and Malgudi Days is one of the most perfect all-time classic that a whole lot of us grew up watching. “As a brand we are always innovating to delight our customers with a rich bouquet of content. No wonder, AIrtel Digital TV also ramped up efforts to showcase RK Narayan’s timeless and nostalgic ‘Malgudi Days’ series on their platform.
They will also get multiple options to watch the 80’s series where they can watch the episodes back to back along with the option of watching episodes on a daily basis like it was at the time when Malgudi Days was first shown on TV.Ĭlearly, during the lockdown period, India has witnessed an unprecedented interest and demand for those TV shows that were popular during the 80s such as the Ramayan, Mahabharat, among many. This announcement simply means that now Airtel Digital TV users will be able to entertain themselves on channel number 102. In their statement, the companies have stated that they are intending to reach out to almost 16 million users through their partnership where they will allow the users to recall their young ages or childhood amid the ongoing lockdown.
Known as one of India’s most subscribed satellite dish service providers, Airtel Digital TV has teamed up with IN10 Media-owned OTT platform EPIC On to broadcast Malgudi Days for their users. Wow, good news for fans of popular 80s TV show ‘Malgudi Days’! In an effort to cash in on the popularity and renewed interest over the retro daily shows that was started by the national broadcaster DD National since the lockdown began, Airtel Digital TV has come up with a plan to take this a notch higher.
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